Museum Plaza rethinks conventional attitudes towards property development. It begins with a vision to construct a contemporary art institute and concludes with a business pro forma that supports this commitment. Culture is placed physically and spiritually at the project’s center.
The luxury condos and offices above and the hotel and loft apartments below are profit machines: their areas, plans, and views are dictated by the market, optimizing financing and maximizing rents and sale prices. The towers’ independence allows each to be designed and financed on its own terms, and renders the unusualness of the overall massing less consequential.